When "no" sounds like a challenge

There's one word that turns men on more than any "yes." It's "no." Not a cold, not a harsh one—one that has a playful quality to it. Men enjoy fighting for something that doesn't give in easily. They feel a thrill when a woman sets boundaries... and slightly opens the door.
The forbidden attracts not because it's forbidden, but because that's where the true sense of control and loss lies. When I say "no," I give him a chance to unleash his inner hunter. And if he endures, if he doesn't back down, then my "yes" becomes a real reward, not an automatic reaction. Men want to play, even if they pretend to seek peace.